Difference between revisions of "D4 - IESS Communication Campaign"

Revision as of 10:43, 20 September 2012

Description and methods employed (what, how, where and when)

What

The first objective of Action D4 is to create awareness about the project‘s main objectives and encourage involvement from the bottom. Citizens' participation is a fundamental element for the IESS strategy success while policy-makers interest is necessary for replication of the IESS model. Action D4 will make available all useful implemented tools, guidelines and workflows developed within the Project to as broad an audience as possible.

Other specific objectives are: to communicate information about the project and its implementation status; to coordinate communication activities with other relevant stakeholder network; to disseminate the results of the project; to produce documentation and dissemination material; to organise events for different targets and during all the project life-time.

A detailed communication plan will be developed at the beginning of the activities in order to maximize the impact of the project, during both the implementation period and at the end of the activities. GRANT will be supported by a Communication agency having a proven track record in managing environmental communication campaigns. In this way the whole communication campaign will be based on an integrated strategy that hopefully will concur to amplify the results.

This action is also associated with the creation of a framework of visual identity, image and messages that belongs to the general strategy of communication of project activities.

This action belongs to D - Communication and dissemination actions set of Actions.

How

The coordinator, GRANT will have a strong control of the whole action, delegating technical and specialistic issue to the Communication Agency and maintain a continuous relationship with all the partners through the Steering Committee. The activity will start with the definition of the Communication Plan, that include the definition and production of the definitive IESS logo, templates and rules (overall look and feel) but also guidelines for publicity and formats.

According to the various target communities, different dissemination strategies have to be applied. A communication kit will be developed including brochures/leaflets, webcasts, apps.

IESS leaflets will provide basic factual information and the address (mailing address or web site) where further information can be found; all material produced in paper form should also be made available in electronic form, so that it can be sent by e-mail and uploaded on the IESS Website.

The Launch Conference will be held in GRANT to present the IESS Project to the Press (regional and national) and interested stakeholders. At least 60 participants will attend the Launch conference including political and technical authorities. The Launch Conference should also be the occasion to start gather different stakeholders around different themes and to collect specific information for the prosecution of the activities and the involvement of the main target groups to the activities.

The final event will be held on 04/08/17. The foreseen public participation to the final conference is of 90 qualified persons attending. The conference will present the results of the IESS project, being open to local European and National decision makers and a variety of stakeholders. Prominent speakers will be invited to testify other interesting experiences about climate change and local communities involvment.

Press release will be prepared in both occasions and sent to national papers and reputed reviews.

The press releases (on A4 pages) will be a useful contribution to the communication activities and will also be issued at the start of all actions or set of actions with a common format with heading, a strong leading paragraph summarising the essential facts, the main body of the story, quotes, some background information, and contact details for further information.

Delegate packages will also be prepared and distributed. Towards the two main groups of stakeholders citizens and policy-makers specific communication initiatives are foreseen.

A specific initiative will involve IESS territory primary schools, given that children entering the school system when IESS will start, will be reaching adulthood and coping with the world of 2030 and will probably afford difficult challenges shaping their future. IESS partners agree that it is of fundamental importance to engage children (but also parents and educators) to listen to their voices and visions on responses to climate change.

Children and youth now grow up in the context of global environmental change. Current actions and inaction are colonizing their future, and their values, visions and voices are not taken into account. However, they will have to cope with, adapt to and mitigate climate change. How do IESS children and youth perceive their futures, and what fosters their sense of responsibility and action? This will be the question that a school public competition will try to answer through different media (novels, drawings, photos, videos, podcasts..). A price and af Final Exhibition will be organised in June 2017.

Another important part of the communication strategy is to identify communication channels with policy-makers. To present and share methodologies and resul,ts 3 technical workshops (11/04/15; 28/08/17; 05/06/17) will be organized by the consortium partners. The workshops will focus on the approaches of the project, lessons-learned and best practises and will particulary focus on the role of small communities and small towns to support the identification of original approaches to climate change adaptation and mitigation strategy.

Methods employed:

• Communication and graphic
• Press releases
• Articles to reputed reviews
• Workshops
• Conferences
• School Exhibition

Where

This action will mainly take place in the project implementation area, i.e. IT.

When

30/09/13-28/08/17

Constraints and assumptions

• Constraints
  • Quality of communication materials must be out of criticism
  • Information must be rendered in an immediately comprehensible way to citizens
• Assumptions
  • No extraordinary events happen in coincidence of IESS communication effort that will significantly shadow the interest of the issue.

Beneficiary responsible for implementation

The beneficiary resposible for implementation is GRANT. CARMI and FONTA participate in the action.

Expected results

Principal results of this actions are

• 1 Launch Conference (al least 60 participants expected)
• 1 Final Conference (at least 90 participants expected)
• 3 Workshops for policy makers (30 participants expected)
• 1 School Exhibition
• Communication Kit (including 3000 leaflets 21x40 3folds CYMB;300 posters 35x50 CYMB)
• 8/10 press releases
• 5 schools involved (>300 childrens involved)

Indicators of progress

The main indicator is

• Participation. For the Participation specific indicators are among others:
  • nr of participants attend to conferences and workshops
  • nr of participants at school contest

Deliverable products

• DD4.1 - IESS Communication Plan (08/11/13)
• DD4.2 - IESS Communication complete kit (brochures, webcasts, apps)(26/02/16)
• DD4.3 IESS Climate Change Exhibition - Exhibition Catalogue(09/06/17)

Milestones

• M18 - Communication plan ready (08/11/13)
• M19 - Climate Change Exhibition (09/06/17)

Timetable

For each project action, please tick the corresponding Period.

D4 - IESS Communication Campaign 1.021 days? 30/09/13- 28/08/17

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