C1 - Monitoring of the project impact on the main target audience

Description and methods employed (what, how, where and when)

What

This activity belongs to the group of monitoring actions. It will define the indicators and probe the project's outcomes to assess the appropriateness of the strategy devised and the effectiveness of actions implemented with respect to the project goals. During the project implementation its feedback helps keep communication focussed.

How

Monitoring and evaluation aims at tracking the changes occurred in the project target audience and ascertain whether these changes are produced by the project's communication efforts (and demonstration activities).

LIFE-IESS beneficiaries deem that communication actions should impact on key factors that influence decision processes of organisations that may actually implement the solution brought about by the project.

LIFE-IESS partners believe that in the end the "impact factor" of the project will be measured by the number of municipalities that will consider IESS a real option, i.e. the overall indicator of effective impact of communication action on the main target audience is the awareness about the existence of xxxxxxxxx.

The baseline for monitoring will be derived from the consultations done in Actions A1 and from the outcomes of the informal work table.

Thereafter monitoring will follow two lines of action:

• direct monitoring, continuing to check the level of awareness in all occasions;
• indirect, examining expert reviews and content (documentary) analysis.

Methods employed:

• Media monitoring. This applies to all linear data (records of requests, distribution figures) including web metrics. It is particularly useful for tracking if IESS reaches the agenda of local authorities.
• Tracking mechanisms. It is specially dedicated to follow individual trend of changes, e.g. the log of collaboration activities during demonstration action

Feedback from this monitoring activities will influence LIFE-IESS communication, particularly to identify most influencing actors and channels.

Where

This action will mainly take place in the project implementation area, i.e. IT, XX

When

00/00/00-00/00/00

Constraints and assumptions

• Constraints
  • Principal constraints are time and budget
• Assumptions
  • No disruptive change in sectoral regulations or priorities occur.
  • There is enough interest to ensure an average reaction to communication

Beneficiary responsible for implementation

The beneficiary responsible for overall implementation of Action C1 is xxxxxxxxxxx.

Expected results

Principal results of monitoring the project impact on the main target audience are:

• knowledge of the effectiveness of the project in increasing the awareness including IESS-like solutions in xxxx choices;
• evidence of value for money of LIFE-IESS communication and demonstration actions.

Indicators of progress

• Schedule and effort variance;
  • actual vs. planned start of tasks;
  • actual vs. planned resource use (15% work overload and 5% budget variance are thresholds for triggering remediation actions)
• Performance
  • Delivery of compliant outputs:
    • useful feedback during project implementation
    • D7 - Monitoring and evaluation report about the impact of the project on the main target audience"
  • Quality of delivered outputs: completeness and appropriateness (assessed by the project management team and by users, e.g. people involved in LIFE-IESS communication activities).

Deliverable products

The results will be summarized in the deliverable "DXX - Monitoring and evaluation report about the impact of the project on the main target audience"

Milestones

xxxx

Timetable

For each project action, please tick the corresponding Period.

Torna all'indice